Authors Details: Dr. R. Ramachandran, Mr. C. Vishnu
Abstract: The present research paper focuses on retailer satisfaction and consumer buying behaviour for Finolex Plasson products, a leading brand in India’s micro-irrigation industry. With increasing demand for sustainable irrigation solutions, the role of retailers and consumer perception becomes vital more...
Authors Details: Dr. Subathra Chelladurai, Dr E Saranya Devi
Abstract: This article delves into the often overlooked yet pivotal role of Dr. Babasaheb Ambedkar in shaping India's economic landscape, focusing on his instrumental contributions to the establishment of the Reserve Bank of India (RBI). Through meticulous research and analysis, it uncovers Dr. Ambedkar&# more...
Authors Details: Dr. Subathra Chelladurai, Dr. Muthulekshmi S
Abstract: This study explores the legend of the snails on the Buddha’s head a popular yet non-canonical tale that claims a group of snails sacrificed themselves to shield the meditating Buddha from the sun. While absent from early Buddhist scriptures, this story has gained cultural significance through more...