The present research paper focuses on retailer satisfaction and consumer buying behaviour for Finolex Plasson products, a leading brand in India’s micro-irrigation industry. With increasing demand for sustainable irrigation solutions, the role of retailers and consumer perception becomes vital. Primary data was collected from 103 retailers using a structured questionnaire. The study was analyzed by using the tools like Frequency Analysis, Chi-Square Tests, and Regression to interpret results. Findings reveal that long-term retailer associations are strongly linked with satisfaction in product quality, while consumer choices are mainly influenced by product durability, trust, and retailer recommendations. Supply chain and promotional factors showed limited impact on satisfaction. The study concludes that maintaining strong retailer relationships and consistent product performance enhances brand loyalty and market presence, especially in rural markets.