The rapid growth of quick commerce has transformed the retail and grocery delivery system in India. Artificial Intelligence (AI)-driven Supply Chain Management (SCM) has become an essential factor in improving operational efficiency, inventory management, delivery speed, and customer satisfaction in quick commerce platforms. This study focuses on examining the impact of Artificial Intelligence-driven Supply Chain Management on customer experience in Zepto, one of India’s leading quick commerce platforms. The study is based on primary data collected from 131 respondents through a structured questionnaire.
The research examines the relationship between AI-driven supply chain practices, delivery efficiency and customer experience. Statistical tools such as Percentage Analysis, Correlation, and ANOVA were used to interpret the data. The findings reveal that AI-enabled supply chain practices have positive relationship between delivery efficiency and customer experience. Customers highly value fast delivery, accurate stock availability, personalized recommendations, and real-time tracking systems.